Bayrol
Launching a European digital platform to guide consumers and drive business to Bayrol's dealer network
Tech
E-commerce & Retail
#UX #UI #SEO
↳ Background
Bayrol is a leading provider of pool and spa water treatment solutions. Founded in 1927, the company has successfully evolved and is established in several European countries, including France, Germany, and Spain. Bayrol products are distributed through networks of local dealers.
↳ Challenge
Deploy a showcase website to support consumers and professionals in using water treatment and maintenance products.
↳ Strategy
A phased rollout of the solution driven by iterative updates and continuous improvement:
↳ A complete website redesign in 2020 using the Drupal CMS, featuring the integration of all product data.
↳ A 360° support package for Bayrol covering technical aspects (consulting and implementation: updates, website Evolution, performance optimization, and hosting), UX/UI (design updates and optimization of key pages), SEO, and SEA.
↳ A migration to Drupal CMS (Drupal 11) in 2025 to boost performance, strengthen security, and improve platform scalability.
↳ Key Deliverables
↳ A comprehensive digital platform
Engaging content and tips for consumers, alongside detailed product information from our partner brands
A dedicated B2B portal where retailers can register and access an exclusive partner area
A fully localized site experience (multilingual and multi-domain) across France, Germany, Spain, and Italy to target local market needs
↳ Feature integrations to elevate the user experience
A store locator to find the nearest retailers, an interactive advice chatbot, and an e-commerce purchasing module (linking directly to partner sites)
↳ Ongoing, daily tracking of key performance indicators
An integrated analytics dashboard to monitor site performance in real time
