Government Information Service

↳ Context

The elections are characterized by a growing trend of voter abstention, with each election seeing an increase. This abstention is particularly noticeable among young people. There are multiple barriers to voting, ranging from administrative challenges to cognitive obstacles.

↳ Challenge

Encouraging habitual non-voters, who are resistant to moralizing speeches and feel undervalued and disconnected from political nuances, to participate in voting.

↳ Strategy

The habit of voting has lost its foothold in a society that has become individualistic, where forms of expression have shifted to more everyday, less formal platforms, particularly on social media. Moreover, forming an opinion has become more demanding amid a blurrier spectrum of choices, an overload of information and misinformation, and the isolation within one's informational bubbles.

The idea is to move away from the solemn ritual of voting, reframing it as a simple act integrated into daily life. It's a positive expression of our freedom of speech, which we all hold dear.

Besides, today, we're all giving our opinions, whether they are useful, relevant...or not. 

Drawing from this momentum, we encourage the French people to give their opinions where it truly matters. For their daily life and society as a whole.