La Sasse
Revealing the identity of an exceptional water to make it the premium choice for fine dining
Brand
Food
#branding #creativeDesign #luxury #visualIdentity
↳ Background
La Sasse is an exceptional spring water sourced at an altitude of 5,700 feet on the slopes of Mont Joly, in the heart of the Mont Blanc massif. Bottled directly on-site since 2017 with zero treatment and using simple gravity, it is known for its rare, natural purity.
Low in sodium with a neutral pH, its perfectly clean taste profile makes it the ideal pairing for the most demanding fine dining experiences. It regularly wins awards at major international competitions and is ranked among the best waters in the world within its category.
For a long time, La Sasse was quietly distributed in prestigious venues. It has all the hallmarks of a premium bottled water—but a brand identity that didn't yet reflect this level of ambition.
↳ Challenge
Take La Sasse from being a well-kept secret to the ultimate reference in premium ("fine") waters for upscale dining and luxury hospitality, both in France and globally.
↳ Strategy
To support this step-up to the next level, Insign led a comprehensive global brand repositioning project focused on several key areas:
↳ Identifying what makes La Sasse unique and building an authentic, highly desirable brand platform
↳ Establishing a proprietary visual world, rooted in the water's founding duality: the intersection of water and rock
↳ Translating this identity into a strong graphic statement: two elementary shapes (the circle and the square) to personify absolute balance
↳ Reimagining the product line to align with premium category codes
A deep, fundamental process—from strategy to packaging—to permanently position La Sasse in the world of exceptional fine waters.
↳ Rollout
A complete strategic repositioning:
A brand platform that brings out and shapes La Sasse's identity, centered around the perfect balance of water and rock
A clear, modern, and highly appealing narrative and visual playground
A new packaging design crafted to elevate any dining experience
Redesigned labels for both the still and sparkling water bottles
Premium visual codes tailored to the demanding expectations of fine dining restaurants and luxury hotels
An expanded product line: Launch of a new 37.5 cl bottle, perfectly suited for the hospitality sector
Addition of a sparkling option to complete the range
Consistent application across all other brand touchpoints
