Webinar - March 15, 2023

Color is a powerful brand identifier. In a world of shrinking consumer attention spans, choosing the right color is a strategic decision that should be based on objective criteria. Yet, the creative process today remains largely driven by intuition, subjectivity, and personal taste. 

So, how do we bring objective relevance back to the core of our decisions? How can you objectively choose the right color palette for your brand, product, or next marketing campaign while leaving cognitive biases behind?

Insign invites you to join our webinar: “Decoding Color: How to blend data and design to boost performance” on March 15 at 11:30 AM.You will discover:Color symbolism and how it drives purchasing behaviorWhy we need to strip subjectivity out of creative positioning 
How to put it all into practice with a data-driven, creative consulting approach: Colorama