Webinar - March 15, 2023

Color is a strong brand code. In a world where consumer attention is dwindling, the choice of color is essential and should be based on objective criteria. However, the creative process today is still mainly driven by intuition, subjectivity, and personal taste. 

So, how can we bring relevance back to our choices? How can you objectively select your brand, product, or upcoming campaign's color palette while setting aside cognitive biases?

Insign invites you to join the webinar:  “Rationalizing Colors and Tastes to Boost Performance” happening on March 15 at 11:30 AM. You’ll learn more about: The symbolism of colors and their influence on buying behavior. The need to remove subjectivity from creative positioning 
The results and demonstration of the data-driven and creative advisory approach: Colorama