Webinar - March 15, 2023

Color is a powerful coding element for a brand. In a time when consumer attention is dwindling, the choice of color is crucial and should be based on objective criteria. Yet, the creative process today is mostly driven by intuition, subjectivity, and individual preferences. 

So how can we bring relevance back to our decisions? How can you choose the color universe for your brand, product, or next communication campaign objectively, setting aside cognitive biases?

Insign invites you to join the webinar:  “Rationalizing Taste and Colors to Boost Performance” which will be held on March 15 at 11:30 AM. You will learn more about: The symbolism of colors and their influence on purchasing behavior The necessity of removing subjectivity in creative positioning 
The result and demonstration of a creative and data-driven advisory approach: Colorama