The French National Institute of Health and Medical Research (Inserm)
Support a scientific disinformation campaign with credible and persuasive influence
Brand
Health & Care
#Influence #SocialMedia
↳Background
56% of French people don't trust scientific claims. With the surge of fake news online, Inserm, the French National Institute of Health and Medical Research, launched Canal Detox, a series of content and communication campaigns aimed at fighting misinformation and bringing science back to the forefront.
↳Challenge
Highlight the quality and credibility of the scientific information produced by Inserm.
Warn against fake miracle products sold online, especially those promoted by influencers (2023 Campaign)
Combat fake news and raise public awareness about the importance of consulting verified scientific sources. (2024 Campaign)
↳Strategy
Engage two top-tier influencers, a doctor, Marine Lorphelin, and a comedian, Roman Doduik, to debunk fake news and encourage the general public to take an interest in science.
