Data usage by executives today.

Insign, in collaboration with the survey institute OpinionWay, conducted a six-month investigation, interviewing more than a hundred business leaders of various company sizes about their data usage.

↳ Are they accustomed to utilizing their data?

↳ What are they aiming to measure?

↳ What is the level of precision of these data?

With this study, we offer you a new approach to using data as a performance driver.